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HLG Business Development - Marketing Services for the U.S. Food Industry

HLG presents in-depth experience over the last 16 years in serving client food manufacturing companies as a marketing and business development specialist - as well as a successful 36-year career background in the Food Industry with multi-national corporations and privately-held companies.

HLG specializes in marketing and business development and:

  • Effectively evaluates and recommends business development opportunities
  • Designs actionable strategic business expansion plans
  • Provides the capabilities to implement and execute management growth initiatives
  • Uses consultative approaches, combined with a "hands-on" involvement to achieve solutions and results

Consulting Experience

Some highlights of HLG's marketing and business development experience in the food industry:

  • Operates in the varied environment of entrepreneurial driven, privately-held and/or family owned businesses such as: packaged food, agribusiness cooperatives, procurement organizations, grocery wholesalers - who distribute branded, private label and/or commodity driven product lines

  • Collaborates with other marketing and management consulting firms

  • Implements preemptive marketing programs that have enhanced the asset value of diverse packaged food businesses, i.e. cookie/cracker, condiment (olives, pickles, honey, mustard), confectionery, frozen food (entrees, fruits and vegetables)

  • Constructs market environment analysis (industry, competition); design/implement strategic growth plans

  • Prepares business plans to expand private label sales; spearhead contacts with potential customers

  • Provides fact finding, analysis and recommendation for new product concepts and selling propositions

  • Increases sales productivity through the management of both direct and food broker sales forces

Career Experience

Fortune 500 corporate organizations and mid-sized privately-held firms provided HLG with the career experience clients require.

  • Some career management positions have been with :
    The Kellogg Company
    Nestle Corporation
    Agrilink Foods
    Campbell Soup Company
    Western Family Foods
  • Career experience has been in diverse types of business environments:
    Privately-held companies
    Fortune 500 corporations
    Packaged foods (branded and store brand)
    Agribusinesses including cooperatives
    Procurement organizations including cooperatives
  • Some career management positions held:
    Marketing Manager
    Group Product Manager
    Director of Marketing and Sales
    Director of Special Markets
    Regional Vice President
    Various Field Sales Management positions
"Entrepreneurs are the forgotten heroes of America."

Ronald Reagan
40th President of the United States

Be remembered! The experience of HLG can enhance the entrepreneurial spirit of your company.

HLG Business Development
E-mail: hlg@hlgbusinessdevelopment.com

Please go directly to the Interest in Project Work and Services Form about specific inquiries for HLG's business development services.

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